A crucial point to consider: from the moment you agree on a new project with a client, there are several factors to consider, with the number of drafts you present being one of the most important. While you may not rely on a universal rule for every client, there are some general options and reasons that can guide your choice. One of the key reasons is the client’s thought process.
Present One Draft
The one-draft approach works when you want to convey the value of your work to the client. However, many clients might feel that providing only one draft limits their options. Be careful not to use the one-draft approach as a cost-cutting measure.
Two or Three Drafts
This is the most suitable option for the vast majority of clients, allowing you to present your ideas and suggestions while also giving the client more options. I also recommend not linking the number of drafts to the price; instead, give it more of a meaningful and practical value, without making it a purely financial matter.
Four or Five Drafts
This option is suitable for clients who want to feel that they’re getting good value for what they paid. Providing them with multiple options can make them feel that they’re receiving the best possible deal. This approach can be appropriate in certain cases, especially for clients who value having multiple choices.
More Than That!
Whether it’s logos, product packaging, or anything else, I don’t think offering more than four or five drafts is a good idea. Doing so may backfire, leaving the client feeling overwhelmed, and potentially leading them to request even more drafts before making a final decision.
Therefore, determine the number of drafts based on the following:
1. The nature of the work itself.
2. The client’s preference.
3. Your own working style.