Great slogans aren’t just about the tagline accompanying a logo that most companies use; they extend to advertising slogans, event phrases, and major company announcements. These memorable and creative phrases convey the essence of a product and leave a positive impression of the company. Phrases like “Back to the Mac” or “Let’s Talk iPhone” are brilliant examples of creative and impactful slogans. Here, I’ll share some quick steps to create an inspiring and effective slogan, moving beyond the traditional concept of a slogan.
The Great and Inspiring Slogan
A great and inspiring slogan is a concept that expresses your company’s unique selling proposition in a way that sticks in the memory, using simple words and effective visuals. Combine these words with your advertising tagline and unique idea to collectively represent the image you want to convey. Your company’s, product’s, or service’s unique idea should stand out, making it more appealing and different from others, and it should encourage customers to engage with your company or buy your product, or at least leave a positive impression of your company.
Quick Steps to Create a Creative Slogan
1- Keep it short: Three or four words are ideal.
2- Mystery is great, but simplicity is safer.
3- Innovate, don’t imitate.
4- Don’t underestimate its power; it could be a game-changer.
5- Appeal to both emotion and logic.
6- Make it easy to notice and remember.
7- Ensure it’s connected to the event, company, or product.
8- Make sure it doesn’t conflict with any specific concept or belief and that it’s appropriate for all societal segments.
9- Don’t hire a specialist for this; you are the one responsible for it, first and foremost.
Conclusion
The more creative and innovative your slogans are, the more you’ll excel in the competition. In the end, I look forward to the day when Arabic slogans in advertisements are creative and unique, far from the overused phrases like “the best, the fastest, the most beautiful, the most guaranteed…”