Success in freelancing isn’t just about your creativity in design or your professionalism in coding. There’s another crucial element: how you market yourself smartly. Marketing isn’t just about showcasing your work; it’s an art that requires flexibility, creativity, and honesty in dealing with yourself and others.
Don’t Talk Too Much
One of the common mistakes that enthusiasts make is over-talking about their future projects without having real accomplishments. Repeatedly announcing phrases like “Stay tuned for my new project” or “I’m currently working on a creative project” can lose its impact over time. It’s better to let your achievements speak for themselves.
Don’t Announce Anything Until It’s Finished
Whether it’s a design, project, or idea, avoid talking about it until you are close to completing it. Announcing a project too early can make it lose its allure and can cause you to lose the motivation to complete it.
Avoid Cheap Marketing Tactics
I’ve previously written about outdated and ineffective marketing tactics. But to summarize: market yourself smartly and honestly, and stay away from cheap tactics that might backfire.
Don’t Be Immature About Freelancing
Freelancing is not just about posting pictures of your coffee and laptop on a table with your feet up. While sharing your personal day-to-day activities can be positive, it should not overshadow the essence of your work. Immaturity in freelancing is when your main goal becomes showing off your “freedom” rather than providing real value.
Don’t Outsmart Your Clients
Your client is a key reason for your ongoing success. So, don’t try to outsmart or dodge them. Be straightforward and professional in all your dealings.
Be Creative in Your Specialty
One of the big mistakes people make is claiming they are experts in everything. Specialization and focus on one field are what will make you a professional. Forget trying to master everything and concentrate on what you truly excel at.
Portray Your Life and Image Honestly
Social media can be tempting in showing a false image of yourself. Be honest in everything you share, as too much talk and deception will eventually come to light and damage your reputation.
Work to Succeed, Not to Impress
Pure intentions and hard work are the keys to success. Don’t work just to be called creative; work because you love what you do and want to excel at it.
Don’t Imitate, Don’t Imitate!
Innovation is what will make your work stand out. Don’t copy others’ experiences; instead, adapt, modify, and add your personal touch. Imitation will make you appear unprofessional and harm your reputation in the long run.
In Conclusion
Thank you to everyone who works sincerely and diligently, whether as an employee, freelancer, or business owner. If you work honestly, your success will be genuine and lasting, not just temporary. Thank you from the heart. ❤️